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- Listen to parents swap ideas on activities & games, decorations and what to serve, along with pictures of a do-it-yourself Thomas the Tank Engine Cake."The reason why Thomas has lasted so long is that it keeps adjusting to changing modes of communication," HIT Entertainment's VP of the Americas Sid Mathur elaborated. Thomas the Tank Engine Birthday Party Ideas. - Check out dozens of ideas submitted by readers including tips on activities, food, goodies and party favors for 1-4 year olds. On the Streak Where You LiveThe Astros closed play, Sunday, taking a 10-game win streak with them into Kansas.Thomas the Train Party Birthday Party Ideas. HIT itself was purchased byTakara Tomy Tomica PraRail Thomas u0026. Thomas & Friends has been owned by HIT Entertainment since 2000.
(You may not be surprised to learn that there was also plenty of Thomas merchandise for sale.)"Day Out With Thomas is the crown jewel of our business," Mathur told me. But there was a lot to recommend about it - in addition to the train ride (which lasted close to a half hour), there were also games, puppet shows, live music, and other things you might associate with a fair. Suffice to say, he dug it.
That website provides useful marketing information - the date of Thomas related activities, etc. Which is why, in late March, they launched their "Parent's Station" online. Bringing the parents in to engage with the Thomas brand is another part of HIT's strategy. For me, Day Out With Thomas is even more important than the digital world."Part of the reason for that, he continued, was because the Day Out doesn't just give that hands on experience - it also lets parents and kids bond together. But experiencing something in real life? There's no substitute for that.
This lets Moms and Dads go and learn about the brand and its stories."Despite the engagement at multiple levels, for Mathur, the appeal of Thomas boils down to its essential values."There's a reason Thomas works. Parents can actually end up being a little intimidated by their preschooler's knowledge of the island. They know all the characters.
Those parents now have happy memories of Thomas they want to share with their own kids."And if the Thomas brand keeps successfully adapting to the times, it may well be that by the time I have grandkids, I'm going to have to learn the songs all over again.Follow me on Twitter or Facebook. "Then the kids who grew up with Thomas on TV in the 1980s are parents now.
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